First, start any
SEO program is a clear goal, which we hope to achieve. One of the things I spend a lot of time "to explain to my customers, what is really possible, campaigns, search engine optimization. The results are just time, effort and research you are willing to pay to improve the organic rankings.
If you have to change some meta tags, you sprinkle a few keywords into the main site and get # 1 ranking, and then prepare disappointment. Search Engine Optimization is a way of thinking and acting, which covers all of your company. They just can not know what to do, but to use the technology on a regular basis
.
So, where do I start?
As mentioned above, the first clear picture is of what he wants. If the first page? Find specific keywords, 1 degree, 2 or 3 points? How long will it be to achieve the rankings? What is a realistic goal and would be an exaggeration?
You can be the best choice for each keyword or phrase in time, resources and attention to research in the field. However, if you're like me, the resources are not infinite. Therefore should be given priority with SEO. What are the main keywords for optimization?
Choosing the right keywords
There are many ways you can choose the best keywords to optimize your website. My way is to connect to the
PPC and
SEO used. Pay Per Click marketing pay to convert for keywords. When you start your campaign and track the results you can see which keywords are driving the transformation. Why not to optimize and improve their performance (although spending less).
Optimization of keywords that have become, you know the website traffic, the introduction of high-performance sales, opt-should be taken into or through other measures if the site's users.
Another way to key words for certain keywords in search engines to choose. This leads me to the search should, with a general understanding of their place and start looking for this kind of search phrases people. Start a list of "brainstorming" and then use tools such as Google search terms to expand the list.
Search by keywords, which are at least 3000 searches per month, and there is little competition. After reducing the list of 5 -7 optimal conditions, the next step for the classification of the parties at the beginning of these keywords must be examined.
Visit the individual sites and analyze their success in the optimization of the page. Meta tags correct? Use H1 and H2 header on the page? The use of the term throughout the page? These keywords are navigation links?
Examine all factors that can influence the results of search engines. So look to factors outside the site. These are the sites appear, the keys to the previous directory? What is the strength and value of incoming links? Ask if these sites are better than yours optimized. If so, forcing the first challenge can be. On the other hand, if you can optimize your site, and help to more links, chances are high.
Proposal
The most important part of any
SEO work is the original plan and research. The success of this step is necessary for success. The focus on the most important studies of the SEO campaign. Find high traffic keywords with low competition. If you want to decide on a sentence, you need the sites that are found to be currently in the top positions. The basis for the position to determine their ability to first place on your site fully optimized Push.
