Search Engine Marketing or SEM is a method of online marketing. To enhance the appearance of the site in search results pages of Web Search Engine by the type of Search Engine Marketing are two types.

1. Search Engine Optimization or SEO is a way to update websites with various techniques. To the top of the section of Search Engine Results section on the left or the Natural Result (results based on the nature of each Search Engine) one time that people find in a Web Search Engine Keyword-related goods or services of our Website.

2. Pay Per Click Advertising (PPC) or Search Engine Advertising is a paid advertising to the Search Engine to guarantee a place early in the Sponsored above the bottom, and hand if people access to search in Web Search. Keyword by Engine related goods or services of our Website.

Search Engine Optimization (SEO)

How to improve web site (Optimize) with various techniques. The goal is to provide top-Website. In the search results pages of Search Engine by typing Keyword to search for in the search box, then Search Engine will process information that is associated or related to Keyword that output arranged in a sequence through the search page.

Search Engine Optimization focuses on the sites listed in the order early. The search results page with a method called Natural or Organic Search Result Natural Search Result.

On top of any other site. The results of Search Engine such as Home (rank 1-10 or Top 10) or Gen Page 2 (rank 1-20 or Top 20) will allow web has been Traffic from Guitar with users. Website Search Engine Click to advantage or that the Website listed in search results on top Search Engine will access the Website from the most often. The more high ranking even more with Click the Website results are known. Stimulate sales growth and improve the Website to rank in the Search Engine of different ways. And improve the Website and Website Link from outside the principles and techniques. Will vary according to rules (Algorithm) of Web Search Engine, each of which has no fixed rules. And changing all the time.

Pay Per Click Advertising (PPC).

Pay Per Click Advertising or PPC Kim Su technical type of advertising is used for advertising Website through Search Engine advertising via Search Engine will display ads that the search results pages of Search Engine in the Sponsored above the bottom and bottom. Son right. When users see ads and Web Click to enter each time as a Cost Per Click (CPC), which may charge each Search Engine advertising rates or different format. By advertisers, but dissolved will have to Bid (Bid) Keyword compete with anyone offer price is higher than it is in a position better, but some Search Engine such as Google Adword is not considered in the ranking position of the ad price. only. Other factors are also involved with the Quality Score to Pay Per Click Advertising sometimes called Pay For Performance or Pay For Placement or Pay For Ranking instead.

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